The concept for the JLS Newsletter was first conceived by Marty Longé, owner and principle designer for Umbrella Graphics. But the idea was born out of the frustration (and expense) that real estate agents experience when trying to write, print and mail a traditional newsletter. The cost continues to go up every year. THERE HAS TO BE AN EASIER (and less expensive) WAY!
Consider the following cost comparison:
Traditional Newsletter |
JLS e-Newsletter |
|||
| Mailing List | 500 addresses | Mailing List | Unlimited | |
| Prep Time (writing, assembling articles/graphics, editing, proofing, etc.) | 10+ hrs/mo | Prep Time (assembling newsletter with easy-to-use online tools) | 1-2 hrs/mo | |
| Handling (mail lists, dealing with print shop, post office, transportation) | 8 hrs/mo | Handling (edit/upload email list) | 1 hrs/mo | |
| Printing (full color newsletter, 8.5x11") | +/- $500 per month |
Subscription | $29 per month |
|
| Postage | .42 each ($210 for 500) |
Postage | NONE! | |
Total Time |
18+ hrs/mo |
Total Time |
3 hrs/mo |
|
Total Cost |
$710 |
Total Cost |
$29 for unlimited list |
|
Although Umbrella Graphics is not a subsidiary of the John L. Scott company, we have worked closely with John L. Scott agents for more than 7 years. We understand the ins and outs of the real estate business, your clients (both buyers and sellers) and the issues that concern them. The articles that are available for use in the newsletters are written by the professional writers working for Umbrella Graphics; nonetheless, each article has been thoroughly reviewed and edited by real estate professionals, ensuring that you are sending out the most accurate, timely and useful information to your clients.
